A suitable strategy for a company’s product information management (PIM) is primarily based on the targets of the underlying business model and the resulting tasks.
If the focus of the business strategy is on expansion, then supplier management, item passes, product assortment development, quality and data standards for item information and IT integration can become the focus of the PIM strategy.
If a company pursues a digital shelf approach to increase reach and improve customer experience (customer experience, retention rate, etc.) across various online channels and marketplaces, the PIM strategy should provide the basis for differentiating and market-dependent performance processes, contextual and personalized product data and (digital shelf) data analytics.
If, on the other hand, the focus is on digitization and/or consolidation, process optimisation, a higher degree of automation, harmonization of the IT infrastructure or compliance guidelines are often relevant for the definition of a PIM strategy.
As a summary, we can say that there is not one single strategy for the challenges of product information management, but that a successful PIM strategy pursues different approaches – each tailored to and aligned with the digital business model and the corresponding targets. All approaches are characterized by the fact that they provide answers to (product) data-related requirements in order to support business goals in the best possible way and to develop digital values.
Therefore, a dedicated PIM strategy establishes a vision and defines a value proposition that should be related to the use of product and item information and the corresponding data. In addition, information and data requirements of stakeholders and data users should be determined in order to provide necessary components for professional PIM operation and thus for the successful implementation of your PIM strategy – from organizational structures to people and qualifications, from processes to compliance, from centralized to decentralized IT infrastructures, from digital transformation to the use of tools, from data models to localization and personalization, from data quality to data governance, from data strategy to monetization, from data analytics to the use of artificial intelligence and, last but not least, from management initiatives and sponsoring to investment, planning and projects.
TELLIN GRANT supports you in designing a tailored product information management (PIM) strategy for your organisation. We want your investment in the PIM domain to be sustainable and future-proof, from the initial assessment to the implementation of your PIM strategy.
A suitable strategy for a company’s product information management (PIM) is primarily based on the targets of the underlying business model and the resulting tasks.
If the focus of the business strategy is on expansion, then supplier management, item passes, product assortment development, quality and data standards for item information and IT integration can become the focus of the PIM strategy.
If a company pursues a digital shelf approach to increase reach and improve customer experience (customer experience, retention rate, etc.) across various online channels and marketplaces, the PIM strategy should provide the basis for differentiating and market-dependent performance processes, contextual and personalized product data and (digital shelf) data analytics.
If, on the other hand, the focus is on digitization and/or consolidation, process optimisation, a higher degree of automation, harmonization of the IT infrastructure or compliance guidelines are often relevant for the definition of a PIM strategy.
As a summary, we can say that there is not one single strategy for the challenges of product information management, but that a successful PIM strategy pursues different approaches – each tailored to and aligned with the digital business model and the corresponding targets. All approaches are characterized by the fact that they provide answers to (product) data-related requirements in order to support business goals in the best possible way and to develop digital values.
Therefore, a dedicated PIM strategy establishes a vision and defines a value proposition that should be related to the use of product and item information and the corresponding data. In addition, information and data requirements of stakeholders and data users should be determined in order to provide necessary components for professional PIM operation and thus for the successful implementation of your PIM strategy – from organizational structures to people and qualifications, from processes to compliance, from centralized to decentralized IT infrastructures, from digital transformation to the use of tools, from data models to localization and personalization, from data quality to data governance, from data strategy to monetization, from data analytics to the use of artificial intelligence and, last but not least, from management initiatives and sponsoring to investment, planning and projects.
TELLIN GRANT supports you in designing a tailored product information management (PIM) strategy for your organisation. We want your investment in the PIM domain to be sustainable and future-proof, from the initial assessment to the implementation of your PIM strategy.